Tuesday, September 14, 2010

Goodbye High Fructose Corn Syrup, Hello Corn Sugar (Signed, Corn Industry)


This is part of a longer article in today's Huffington Post which I suggest you read in order to stay on top of the obesity problem.

Cross posted on Under The LobsterScope.



clipped from www.huffingtonpost.com
The makers of high fructose corn syrup want to sweeten up its image with a new name: corn sugar.

The bid to rename the sweetener by the Corn Refiners Association comes as Americans' concerns about health and obesity have sent consumption of high fructose corn syrup, used in soft drinks but also in bread, cereal and other foods, to a 20-year low.
The group applied Tuesday to the Food and Drug Administration to get the "corn sugar" name approved for use on food labels. They hope a new name will ease confusion about about the sweetener. Some people think it is more harmful or more likely to make them obese than sugar, perceptions for which there is little scientific evidence.
Approval of the new name could take two years, but that's not stopping the industry from using the term now in advertising.
Renaming products has succeeded before. For example, low eurcic acid rapeseed oil became much more popular after becoming "canola oil" in 1988.
Will shoppers swallow the new name?
blog it
Read the rest HERE.

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